Trade fair
SICAM 2025: a review.
Numerous visitors from all over the world returned to one of the industry’s most important trade fairs to marvel at innovations and trends in the furniture industry. As usual, we exchanged ideas with customers and interested parties about our movement solutions at the GRASS trade fair stand. Once again this year, our trade fair stand was complemented by a creative masterpiece by Istituto di Istruzione Superiore Statale di Sacile e Brugnera.
From 14 to 17 October, a total of 692 exhibitors from 33 countries attended the event in Pordenone. The trade fair covered 19,150 square metres and welcomed 23,818 visitors from 113 countries. Yet again, these figures are a testament to the international relevance of the trade fair.
This level of internationality was also reflected at our trade fair stand. In addition to numerous visitors from Europe, we welcomed interested parties from all over the globe. Our products met with great resonance from existing and potential customers and led to constructive and inspiring conversations. We would like to thank all visitors and are already looking forward to SICAM 2026.
Cooperation with future joiners at the Brugnera Institute.
As in the previous year, we also worked with our partner school, the Istituto di Istruzione Superiore Statale di Sacile e Brugnera, for this year’s SICAM. Students selected a workpiece from a large number of projects, which was then showcased to visitors at our trade fair stand. The artful piece of furniture has a few exciting features to offer. For example, there is an engraved poem on a piece of wood that is installed in the drawer’s bottom panel between two perspex panels. Another special feature is that the furniture is usable and accessible from both sides. Antique design characterises one side of the item of furniture while the other boasts decorative glass. Our Nova Pro Scala movement systems and the Tiomos 110° hinge were installed to bring this workpiece to life.
New
Glass slide-in elements for Crystal frames.
We are now offering matching glass slide-in elements for Nova Pro Scala Crystal Plus and Vionaro V8 Crystal in transport-safe packaging. The certified toughened glass is available as a set for nominal lengths of 400-550 mm, as white glass as well as tinted grey glass in Parsol grey.
Showrooms
New showrooms in Sweden and Italy.
Our aim is to sustainably inspire and delight with our products. That’s why we create unique experience worlds where our innovative movement solutions can be experienced up close. Visitors can feel the fascination for technology, functionality and quality – and experience up close what GRASS is all about: excitement through movement.
Our new showroom in Jönköping opened its doors in the summer of 2025. In a clearly structured exhibition area, we showcase our high-quality products to our customers on site in an emotional environment. Clear-cut lines, well-thought-out presentation areas and a harmonious room concept create the ideal framework for a personal consultation. This is where innovation becomes visible and tangible.
Shortly before the start of SICAM 2025, GRASS’ Italian sales office in Pordenone extensively updated its showroom. The current presentation concept is based on the GRASS Experience Centre in Hohenems and serves to present high-quality movement systems in a clear and product-oriented manner. The centrepiece of the new concept remains the impressive, five-metre-high cube, which serves as an architectural highlight and, at the same time, lends structure to the room. It creates an inspiring experience centre in which GRASS’ innovative power and design skills can be experienced in an impressive environment.
Nova Pro
Platform concept for greater flexibility.
GRASS relies on a consistent platform concept. For our customers, this means a maximum combination options, added design flexibility and optimal differentiation in the market. A modular system enables furniture manufacturers to react faster to trends, develop individual solutions, and, at the same time, benefit from an efficient, end-to-end product logic. This creates a modular system that gives creative freedom and at the same time simplifies production processes – a clear added value for industry and trade.
Many requirements, one system. Nova Pro.
With the Nova Pro One drawer system, we have enhanced our range with a solution that meets all the requirements of modern furniture design with just three drawer variants. As the smaller alternative to Nova Pro Scala, the system is the right choice when it comes to a compact range, performance proven millions of times over, and differentiation. This allows manufacturers to differentiate between item-based business and main business. The Nova Pro slide system, tried and tested millions of times, serves as the basis for this. Consequently, it is possible to switch to Nova Pro Scala at any time, as well as combine both systems – without the need to adapt production processes. All variants can also be complemented by Soft-Close, GRASS opening systems and Tavinea interior partitions.