PRESS INFORMATION | April 2026

Hidden champions in GRASS furniture.

As a specialist in movement systems, GRASS is a company whose name is scarcely known outside of the furniture industry, but whose products benefit millions of people every day. GRASS is therefore a hidden champion in two senses, in terms of both the company itself and its products. Because what remains invisible in furniture often makes the biggest difference in everyday life when it comes to comfort and quality. Drawers, slides, frames, glass elements and hinges ensure that special solutions such as steamer drawers, waste bin systems and tall larders not only look good, but function reliably.

GRASS sees these hidden champions as precisely coordinated components that offer increased functionality without increased complexity. Trade, manufacturers and industry require solutions that can be processed efficiently and at the same time offer design possibilities, stability and differentiation.

Optimal access with freedom of design

Modern kitchens require ergonomic solutions, even where geometry makes this difficult to achieve: protruding worktops, deep-set waste bin systems or appliances concealed behind a closed front. Movement systems can really prove their worth in these types of situations. What is crucial is not only that a drawers opens, but how far and how controlled it extends, so that content is actually easy to remove. GRASS makes this level of comfort possible with solutions that extend beyond the usual opening distance. Over-extensions provide additional opening distance for applications and thereby improve access - for example with recycling systems in Vionaro V8 or with applications where the protrusion of the worktop would otherwise become an obstruction. As the platform basis, the Dynapro slide system ensures precise, quiet movement and high stability. Depending on the application, variants can be implemented with Soft-close or as a handle-free solution with Tipmatic Soft-close. In combination with the 8 mm Vionaro V8 steel frame, a minimalist furniture interior is created whereby functional elements remain unseen but are nevertheless noticeable in everyday use through improved access, improved ease of use and improved ergonomics.

Increased storage space without larger furniture

In small kitchens, every millimetre counts. Narrow cabinets, rows of appliances and niches leave little room for manoeuvre, making it all the more important that systems takes up as little space as possible. The hidden champion is therefore the frame itself: The slimmer the construction, the more usable space there is in the furniture. With Vionaro V8, GRASS has radically put this idea into action. The steel frame has been reduced to just 8 mm, keeping it minimalist without sacrificing day-to-day usability. In compact solutions in particular, this is a real storage miracle - achieving a more minimalist cabinet interior, better utilization of the available space and a more sophisticated design as the systems remains hidden in the background. At the same time, V8 remains compatible with the platform concept, as the proven Dynapro slide system underneath the drawer ensures excellent running characteristics and stability; different variants, for example with Soft-close or Tipmatic Soft-close, allow the solution to also be implemented in handle-free kitchens. This is particularly relevant for kitchen manufacturers, as increased storage space, design requirements and reliable assembly do not have to be ruled out. V8 shows how "less material" in the interior leads to more benefits in everyday life - a hidden champion in the best sense.

Storage space as a stage: Showcasing content

Hidden champions can do more than provide support and movement; they can showcase content and therefore enhance organisation, value and visibility. Especially in pull-out and tall larders that are concealed behind hinged doors, the interior becomes an experience when it is considered not just as a "black box" solution, but as a stage. Glass plays a central role in this, as it provides transparency, creates a sense of lightness and brings a modern, clean aesthetic to the furniture. This is where GRASS comes in with Nova Pro Crystal Plus. The high proportion of glass ensures transparency and elegant staging, ideal for premium solutions in pull-out or tall larders that remain deliberately understated from the outside. Vionaro V8 Crystal can also be used elegantly behind doors - with a minimalist appearance, precise movement and a high-quality material mix. So that tradespeople can implement these designs without additional effort, GRASS provides an assortment of tailor-made glass inserts for Crystal drawers for retail and trade. This eliminates the need to separately involve a glazier, allowing projects to be implemented from a single source. For joineries and manufacturers, this is a real process advantage, requiring less coordination and thus providing increased planning security and delivering clean results.

Stability for heavy applications

If drawers hold heavy or bulky contents, such as recycling bins, drink supplies, pots or cooking appliances, stability becomes the decisive quality aspect. This applies in particular to extra-wide drawers or projects that are modified during the construction process. Hidden champions are the solutions that combine load capacity, running characteristics and ease of installation in such a way that the furniture continuously functions smoothly and reliably in everyday life. GRASS addresses these requirements with slides for bottom panel mounting and the combination of side panel frame set mounting and bottom panel mounting. The principle significantly increases stability in extra-wide applications and at the same time enables subsequent installation that is independent of the cabinet width - an advantage for trade companies that adopt flexible planning or retrofit existing systems.

At the same time, these systems open up new applications in tall larders: With specially developed components, the "High Tower" can be expanded with a pull-out tray, for example - practical for coffee machines, kitchen accessories or appliances that need to be easily accessed but neatly stowed away. In line with the platform concept, Dynaneo expands the range with a more entry-level solution with the 30 kg concealed slide system, without sacrificing quality. Depending on the project requirements, businesses can choose between Dynaneo and the classic Dynapro or combine both systems without changing the underlying process logic. Planning for stability is made simple and special solutions remain economical.

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Head of Marketing
Andreas Marosch
Senior PR Consultant & Key Account Manager
Martin Schaefer